Why LyfLynks and Why now
There are 40 million family caregivers in the US today. These unsung heroes spend an average of 24 hours a week providing some level of support to a loved one contributing over $500B in economic value each year to our country. They spend over $70B annually in out of pocket caregiving costs, 11 million live over an hour away from their loved one, over 50% are female and over 70% say they missed work to attend to their caregiving duties. The impact this has on their careers, personal lives and those of other family members is significantly affecting their own health and financial well-being.
Former first lady Rosalyn Carter said it best, “There are only four kinds of people in the world: those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers."
Yet in the face of the rapidly developing age wave, the caregiver role has just begun to grow in prominence and importance. This in spite of the fact that they have played a key role in the health outcomes of seniors who absorb over 50% of the almost $1 trillion spent annually on healthcare in the US.
Family caregivers remain one of the most under-served populations in the US and one of the most under-leveraged resources we have to addressing the emerging costs associated with our aging demographic.
Family caregivers are struggling. Between employment, kids and geographic separation, time is not their friend and help is difficult to come by. Available support solutions are numerous, highly-fragmented and complicated to engage, leaving the family member to cobble it all together and keep track of it all.
LyfLynks mission is to redefine the family caregiving experience, the when, how and from where families engage in supporting their loved ones’ independence, health and well-being. We believe that by providing family caregivers with a tool that simplifies their lives and improves their access to valuable support elements, we can dramatically increase their impact on the challenges we face as an aging society.
We are a platform with a purpose, LyfLynks combines mobile, smart and call center technologies delivering a tool to help simplify and organize the lives of family caregivers. Our platform provides a comprehensive solution to the eldercare challenge by leveraging network effects to create an ecosystem that facilitates and promotes connections between the caregiving consumer, elder, key channel partners and the providers of service and technology solutions. We provide employers, health systems, insurers and others a virtual gateway into the homes of the elderly and their families made accessible only by effectively supporting the family caregiver’s needs.
LyfLynks unique approach and capabilities will transform the burgeoning eldercare market. Through the commitment of our knowledgeable staff, our members, partners and investors, we are confidently and compassionately delivering a solution for one of our biggest social and economic challenges we all face, caring for others.
CEO, LyfLynks, Inc.